Bombas Expands Footwear Category With New and Upcoming Cozy Shoe Styles
Bombas is rolling out its biggest footwear expansion to date, with six new styles releasing over the course of the next six months including four in time for this holiday season.
Bombas Women’s Sunday Plush Slipper.
Following the success of shoe releases including the cult favorite comfort-focused Sunday Slipper and Friday Slide, Bombas is continuing its journey of evolving from a direct-to-consumer sock brand to a full-on comfort label.
Two new styles have already hit the market. The Sunday Collection, expanding on the frequently sold out Sunday Slipper, includes the Women’s Sunday Plush Slipper, a light and fluffy cloud-like shoe priced at $85. There’s also the Women’s Sunday Plush Slide, priced at $70, which is an indoor open-toe shoe going for a fun, fluffy yet chic vibe.
Bombas Women’s Sunday Plush Slides.
The company is also branching into outdoor-friendly slippers with the $100 Women’s + Men’s Saturday Slip-On launching Tuesday. The shoes are crafted with premium, weather-resistant suede, a rubber outsole with grip and ample cushioning.
Then in November, Bombas will offer the $65 Cabin Bootie, which features a fluffy sherpa outside with a terry lining; this style provides more structure than a knit slipper while still offering sufficient flexibility for a cozy day spent inside.
Bombas Men’s + Women’s Saturday Slip-On.
Earlier in the year, Bombas co-founder and chief executive officer David Heath and Tamara Conlin, senior vice president of merchandising and design, spoke with FN about their successfully expanding footwear category.
“We know that our customers, regardless of season, really are looking for comfort and think comfort is an emotional, a functional need,” Conlin said. “And we look to be able to serve that through the technical details that we have within our footwear, within our slippers — the complexity of the cushion and how we layer and the materials that we use. And we really think about the tactile nature and the feel and the emotion that our customers can get out of the product, and we definitely believe that comes in both function and form.”
Bombas Women’s Cabin Bootie.
