Kim Kardashian’s Skims Drops Faux Hair Micro String Thong
Skims is bringing the bush back.
The shapewear brand founded by Kim Kardashian unveiled its latest undergarment innovation on Tuesday: a hair-covered G-string thong. Named the Faux Hair Micro String Thong, the item has officially sold out in all 12 colors and nine sizes in less than 24 hours.
Skims unveils a new faux bush thong on Wednesday in tandem with a retro game show-inspired campaign.
“Our most daring panty yet. Handmade in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair,” the online description reads.
The 42-year-old reality star took to her Instagram to celebrate the new launch with a close-up video of each thong variation. Blond, ginger, medium brown, dark brown and black hair could be seen on the brand’s signature colorway, from sienna to cocoa and clay.
Skims’ new Faux Hair Micro String Thong, priced at $32.
Kardashian also shared a snippet from the retro game show-inspired campaign on her Instagram, in which the underwear, priced at $32, is worn by three Skims models holding signs with question marks in front of their croch area. “Does the carpet match the drapes?” asks the host.
Skims models wearing the new thong in the campaign.
The release of Skims’ new thong is uniquely coinciding with a wider conversation about female body hair happening in beauty now, as brands such as Billie double down on product partnerships with bush-positive messaging. Making more noise online is a niche TikTok community called Bushtok. With more than 3,000 related posts on the app, Bushtok has also sparked conversations about the stigma of female body hair, specifically pubic hair, and its impact on body shaming culture. Videos and posts aren’t made to entice women to grow out their hair down there, but to erase the negative connotation from people who do.
The bush thong drop also comes in the wake of fashion month mayhem, where designers, such as Duran Lantink for Jean Paul Gaultier, played with the texture and appearance of hair in spring 2026 presentations, later sparking conversations about the convergence of modern-day design and the autonomy of women.
WWD has contacted Skims for a comment.
