Labrum, Ashish, Talia Byre and Priya Ahluwalia Team With Lands’ End on Totes With a Cause

GOOD TOTES: American lifestyle brand Lands’ End on Tuesday will release a tote bag collaboration with four London-based fashion brands: Labrum, Ashish, Talia Byre and Priya Ahluwalia, ahead of the fall 2026 edition of London Fashion Week.

Each designer has worked on a one-of-a-kind style based on Lands’ End’s popular canvas tote.

Labrum’s designer Foday Dumbuya described his tote design, featuring passport stamp motifs, as a reflection on identity, movement and global connection.

“This bag is about movement — moving cities, moving cultures, moving ideas. The stamps represent the journeys we take, the borders we cross, the fashion weeks we move through, and the places that shape who we become,” said Dumbuya.

Ashish Gupta’s creation for his namesake label is hand-embellished with more than 300 mother-of-pearl, vintage, and dead-stock buttons. The designer said the buttons are more than fasteners; they’re handcrafted adornments that signal cultural identity.

Byre offered a pared-back take on the tote with studded handles and a tonal palette, while Ahluwalia’s design shines a light on sustainability and thoughtful intervention.

“I wanted to make a considered addition using an upcycled patch with tonal print and embroidered detailing to introduce our signature joy print, while still respecting the integrity of the original design,” said Ahluwalia.

The limited-edition tote collection will be sold on the Lands’ End website, with 100 percent of proceeds donated to Mentoring Matters, a U.K. charity dedicated to supporting personal growth, career development, and skills enhancement, particularly for those from underrepresented backgrounds in creative industries.

Paul Bushall, brand communications and creative director at Lands’ End, said it is “a project that celebrates individual creative voices, where craft, identity and creative freedom come together, with sustainability at its heart.”

“By inviting Labrum, Ahluwalia, Ashish and Talia Byre to reinterpret our iconic tote, each brought a distinct design perspective. It is a confident expression of British creativity in support of Mentoring Matters,” he added.